What is Lead Generation

Why Lead Generation?

In today’s digital world, word-of-mouth and referrals aren’t enough. Without a steady stream of quality leads, even the best builders may face empty calendars.

Here’s what effective lead generation delivers:

AI-Powered Lead Generation for Builders. We help builders and renovation professionals fill their pipeline with pre-screened, high-intent homeowners, using the latest in AI-driven marketing, automation, and smart scheduling tools. If you’re a builder or contractor in the home renovation space, you know the real challenge isn’t just doing the work — it’s finding reliable, serious clients who are ready to start a project. That’s where we come in. Our agency specializes in lead generation tailored for builders. We help you connect with homeowners actively looking for renovation services. Whether you specialize in kitchen & bathroom makeovers, full refurbishments, lofts or extensions — we deliver ready-to-meet leads that match your ideal client profile.

How It Works?

AI at every stage

Ad Strategy & Audience Targeting

We use a mix of industry knowledge and AI tools to: Define hyper-targeted audiences (based on behavior, interests, location, and home ownership status) Identify high-converting buyer personas through machine learning analysis Ads are continuously tested and improved by machine learning, we design a minimum of 3 Ads and we test run the first week to collect critical data to analyse which is the most effective for the long term.

Creative Design with AI Insights

Our team crafts scroll-stopping visuals and copy that speaks directly to homeowners — while AI tools: Analyze what designs and messages are performing best. Continuously test variations (A/B testing at scale) Recommend changes in real-time to improve results

Ad Launch & Optimization

Once your campaigns go live: We monitor cost-per-lead, click-through rate, and conversions using AI analytics dashboards. Underperforming ads are paused or revised automatically for maximum ROI

Capture & Qualify: Lead Filtering

Once leads come in, our smart system goes to work. We use AI-driven forms, chatbots, and filters to: Pre-qualify leads based on their answers and behavior Route only job-ready leads to the next stage where we will call the clients and speak to them regarding the proposed works. This reduces time-wasters and ensures you’re only talking to homeowners who are serious and ready.

Connect & Schedule: Smart Appointment Booking

Once a lead is ready to meet: Our AI-integrated scheduling tool coordinates availability between you and the homeowner and a site visit is booked directly into your calendar All info is automatically logged and sent to you, with reminders so you never miss a meeting. Qualified leads are introduced directly to you. We go a step further and arrange on-site viewings between you and the client, making the hand-off smooth.